{"id":2059,"date":"2021-08-22T13:58:58","date_gmt":"2021-08-22T11:58:58","guid":{"rendered":"https:\/\/tech-my.biz\/demo-robertb\/?page_id=2059"},"modified":"2021-08-22T13:58:58","modified_gmt":"2021-08-22T11:58:58","slug":"un-vrai-site-internet","status":"publish","type":"page","link":"https:\/\/tech-my.biz\/robert-b\/realisations\/un-vrai-site-internet\/","title":{"rendered":"Avoir un vrai site Internet ou faire \u00e9voluer l&rsquo;existant"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23yiy3-8de05d594af4f43d9c0796059cafcb44\">\n.avia-section.av-23yiy3-8de05d594af4f43d9c0796059cafcb44{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-23yiy3-8de05d594af4f43d9c0796059cafcb44 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_button_big  avia-builder-el-first  avia-bg-style-fixed av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2059'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-icwhd7-c9270edd8588a441a69f031223cc3040\">\n#top .hr.hr-invisible.av-icwhd7-c9270edd8588a441a69f031223cc3040{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-icwhd7-c9270edd8588a441a69f031223cc3040 hr-invisible  avia-builder-el-1  el_before_av_one_full  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-i3dbyz-391f5b3d55347b20d7a867fac3d84a97 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-i3dbyz-391f5b3d55347b20d7a867fac3d84a97\">\n.flex_column.av-i3dbyz-391f5b3d55347b20d7a867fac3d84a97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-i3dbyz-391f5b3d55347b20d7a867fac3d84a97 av_one_full  avia-builder-el-2  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic top-to-bottom av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982\">\n#top .av-special-heading.av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982{\npadding-bottom:0;\nfont-size:35px;\n}\nbody .av-special-heading.av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982 .av-special-heading-tag{\nfont-size:35px;\n}\n.av-special-heading.av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982 .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982 .av-special-heading-tag{\nfont-size:28px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982 .av-special-heading-tag{\nfont-size:25px;\n}\n.av-special-heading.av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982 .av-subheading{\nfont-size:30px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ksn5xxnj-a9f9f0bda39151c8a1c866d155953982 av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-3  avia-builder-el-no-sibling  av-thin-font av-inherit-size av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><strong>Avoir un vrai site Internet ou faire \u00e9voluer l\u2019existant<\/strong><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-f7mriz-632e4c85bb0dfccd5c8e6501d626cb2d sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f7mriz-632e4c85bb0dfccd5c8e6501d626cb2d\">\n.flex_column.av-f7mriz-632e4c85bb0dfccd5c8e6501d626cb2d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-f7mriz-632e4c85bb0dfccd5c8e6501d626cb2d av_one_half  avia-builder-el-4  el_after_av_one_full  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-clf4rf-a5e8a172a4fb8737c03513fb0cebcb76\">\n.avia-image-container.av-clf4rf-a5e8a172a4fb8737c03513fb0cebcb76 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-clf4rf-a5e8a172a4fb8737c03513fb0cebcb76 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-clf4rf-a5e8a172a4fb8737c03513fb0cebcb76 av-styling- avia-align-center  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-desktop-hide av-medium-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2064 avia-img-lazy-loading-not-2064 avia_image ' src=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1.jpg\" alt='' title='siteweb-1'  height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1.jpg 800w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1-300x200.jpg 300w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1-768x512.jpg 768w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1-705x470.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksn5zzj6-114e17ef3ecb4aafaef071a13510fa0e\">\n#top .av_textblock_section.av-ksn5zzj6-114e17ef3ecb4aafaef071a13510fa0e .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-ksn5zzj6-114e17ef3ecb4aafaef071a13510fa0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Avoir un site Internet aujourd\u2019hui est une \u00e9vidence pour la plupart des avocats. Si l\u2019existence d\u2019un site attach\u00e9 \u00e0 votre cabinet physique \u00e9tait une preuve de modernit\u00e9, il y a encore quelques ann\u00e9es, son absence est aujourd\u2019hui facteur de questionnement pour vos prospects. Pourtant, un site n\u2019est que la partie apparente de l\u2019iceberg. Quelle r\u00e9flexion marketing avez-vous derri\u00e8re ce site ? Parle-t-il de vous ou des besoins satisfaits de vos clients ? Un site Internet ne peut clairement pas \u00eatre une finalit\u00e9. C\u2019est le moyen pour attirer l\u2019attention sur votre offre et faire en sorte que des prospects vous contactent en dehors du bouche \u00e0 oreilles traditionnel. <\/strong><\/p>\n<p>Il est coutume encore aujourd\u2019hui d\u2019opposer juriste et vente ; ou droit et marketing. Cette id\u00e9e est assez \u00e9tonnante. En effet, les avocats sont plut\u00f4t de tr\u00e8s bons vendeurs ! Quand ils rencontrent leur futur client pour la premi\u00e8re fois au cabinet, ils arrivent assez facilement \u00e0 convaincre ces derniers qu\u2019ils sont la bonne personne pour les accompagner dans leur besoin de conseils juridiques. Le probl\u00e8me est en r\u00e9alit\u00e9 en amont. Comment faire en sorte que le nouveau client vienne \u00e0 ce premier rendez-vous ? Comment attirer plus de prospects au cabinet et ainsi augmenter m\u00e9caniquement le chiffre d\u2019affaires de ce dernier ? Comment ne pas se contenter du bouche \u00e0 oreilles, principal canal de prospection de l\u2019avocat ? Toutes ces questions ont aujourd\u2019hui une r\u00e9ponse assez \u00e9vidente : il suffit d\u2019avoir un site internet !<\/p>\n<p><strong>Le site Internet\u00a0: la plaquette (commerciale) de l\u2019avocat<\/strong><\/p>\n<p>Aujourd\u2019hui, avec tous les outils num\u00e9riques disponibles, il est vraiment simple pour un cabinet d\u2019avocats, m\u00eame pour les petites structures, d\u2019avoir un site internet. L\u2019objectif est \u00e9vident\u00a0: <strong>augmenter sa visibilit\u00e9 sur internet. <\/strong>\u00a0Si on lui a parl\u00e9 de vous, votre prospect sera ainsi rassur\u00e9 de voir que vous existez bien d\u2019une part\u00a0; et que vous \u00eates (parmi d\u2019autres) sur Internet. Est-ce suffisant\u00a0?<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-atp3vv-3e46718bbc3135f4394779130bae9faf\">\n.flex_column.av-atp3vv-3e46718bbc3135f4394779130bae9faf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-atp3vv-3e46718bbc3135f4394779130bae9faf av_one_half  avia-builder-el-7  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8xm6uz-37312f3a68f6d47630f281bb8441d3d4\">\n.avia-image-container.av-8xm6uz-37312f3a68f6d47630f281bb8441d3d4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8xm6uz-37312f3a68f6d47630f281bb8441d3d4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8xm6uz-37312f3a68f6d47630f281bb8441d3d4 av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2064 avia-img-lazy-loading-not-2064 avia_image ' src=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1.jpg\" alt='' title='siteweb-1'  height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1.jpg 800w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1-300x200.jpg 300w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1-768x512.jpg 768w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-1-705x470.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-7c27t7-d998b515a9e1305570cb3d8a3d3a3da5 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7c27t7-d998b515a9e1305570cb3d8a3d3a3da5\">\n.flex_column.av-7c27t7-d998b515a9e1305570cb3d8a3d3a3da5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7c27t7-d998b515a9e1305570cb3d8a3d3a3da5 av_one_half  avia-builder-el-9  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-553a4r-a2af3144e874565c257bde44c142db50\">\n.avia-image-container.av-553a4r-a2af3144e874565c257bde44c142db50 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-553a4r-a2af3144e874565c257bde44c142db50 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-553a4r-a2af3144e874565c257bde44c142db50 av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2065 avia-img-lazy-loading-not-2065 avia_image ' src=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-2.jpg\" alt='' title='siteweb-2'  height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-2.jpg 800w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-2-300x200.jpg 300w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-2-768x512.jpg 768w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/08\/siteweb-2-705x470.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4bd3wb-78d857bc3cd8c7cac18ac4e35a10cc1c\">\n.flex_column.av-4bd3wb-78d857bc3cd8c7cac18ac4e35a10cc1c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4bd3wb-78d857bc3cd8c7cac18ac4e35a10cc1c av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksn60x19-dee531a3de4fa4e5974673c1de309af7\">\n#top .av_textblock_section.av-ksn60x19-dee531a3de4fa4e5974673c1de309af7 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-ksn60x19-dee531a3de4fa4e5974673c1de309af7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: right\"><strong>Le site Internet\u00a0: la plaquette \u00ab\u00a0insuffisante\u00a0\u00bb de l\u2019avocat<\/strong><\/p>\n<p style=\"text-align: right\">Attention, sans un minimum de <strong>r\u00e9flexion marketing et strat\u00e9gique<\/strong> adapt\u00e9e \u00e0 votre activit\u00e9, avoir un site ne sert (presque) \u00e0 rien. Pourquoi ? Posez-vous les questions suivantes toutes simples \u00e0 propos de votre site actuel :<\/p>\n<p style=\"text-align: right\">1. Mon site Internet renseigne-t-il vraiment mes prospects sur ma diff\u00e9renciation par rapport \u00e0 mes confr\u00e8res ?<\/p>\n<p style=\"text-align: right\">2. Mon site actuel permet-il \u00e0 mes prospects de me trouver rapidement quand ils tapent sur Google des questionnements g\u00e9n\u00e9riques sur leurs besoins (et non directement mon \u00ab nom \u00bb) ?<\/p>\n<p style=\"text-align: right\">3. Mon site actuel parle-t-il de moi ou des besoins de mes clients ?<\/p>\n<p style=\"text-align: right\">4. Mon site est-il toujours \u00e0 jour et conforme aux bonnes pratiques du moment (ce qui revient \u00e0 se demander : a-t-il plus de 4 ou 5 ans) ?<\/p>\n<p style=\"text-align: right\">Si vous avez r\u00e9pondu \u00ab non \u00bb \u00e0 presque chacune de ces questions, c\u2019est que vous comprenez ais\u00e9ment qu\u2019un site Internet ne joue pas vraiment son r\u00f4le de prescripteur d\u2019activit\u00e9 et de client sans un minimum de <strong>r\u00e9flexion marketing et strat\u00e9gique. <\/strong><\/p>\n<p style=\"text-align: right\">Chez robert.b, nous accompagnons les avocats et faisons croitre leur activit\u00e9 depuis presque 10 ans. Avec des m\u00e9thodes simples et un coaching personnalis\u00e9, nous vous aidons \u00e0 \u00eatre autonome rapidement sur ces questions pour d\u00e9velopper votre activit\u00e9.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-13  el_after_av_section  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ksn6262b-83e080bda5b7ea5448f89b89083824e5\">\n#top #wrap_all .avia-button.av-ksn6262b-83e080bda5b7ea5448f89b89083824e5:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ksn6262b-83e080bda5b7ea5448f89b89083824e5:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/tech-my.biz\/robert-b\/contact-experts-evolution-avocats\/' class='avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-ksn6262b-83e080bda5b7ea5448f89b89083824e5 avia-icon_select-yes-left-icon avia-color-theme-color'   aria-label=\"Vous souhaitez \u00eatre accompagn\u00e9 dans la cr\u00e9ation ou la refonte de votre site Web ? Contactez-nous en cliquant ici !\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Vous souhaitez \u00eatre accompagn\u00e9 dans la cr\u00e9ation ou la refonte de votre site Web ? Contactez-nous en cliquant ici !<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color-highlight'><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":2142,"parent":1064,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2059","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avoir un vrai site Internet ou faire \u00e9voluer l&#039;existant - robert.b<\/title>\n<meta name=\"description\" content=\"Chez robert.b, nous accompagnons les avocats dans la cr\u00e9ation ou la refonte de leur site Web depuis presque 10 ans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tech-my.biz\/robert-b\/realisations\/un-vrai-site-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avoir un vrai site Internet ou faire \u00e9voluer l&#039;existant - 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