{"id":2103,"date":"2021-10-07T20:59:07","date_gmt":"2021-10-07T18:59:07","guid":{"rendered":"https:\/\/tech-my.biz\/demo-robertb\/?page_id=2103"},"modified":"2021-10-07T20:59:07","modified_gmt":"2021-10-07T18:59:07","slug":"quel-est-le-positionnement-et-la-differenciation-de-votre-cabinet","status":"publish","type":"page","link":"https:\/\/tech-my.biz\/robert-b\/realisations\/quel-est-le-positionnement-et-la-differenciation-de-votre-cabinet\/","title":{"rendered":"Quel est le positionnement et la diff\u00e9renciation de votre cabinet ?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dri1tz-8bce37bee3d89c0dccfa44ce82fb0c46\">\n.avia-section.av-dri1tz-8bce37bee3d89c0dccfa44ce82fb0c46{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-dri1tz-8bce37bee3d89c0dccfa44ce82fb0c46 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_button_big  avia-builder-el-first  avia-bg-style-fixed av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2103'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-chh11z-133e1bfecb8098eb11199587044bd435\">\n#top .hr.hr-invisible.av-chh11z-133e1bfecb8098eb11199587044bd435{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-chh11z-133e1bfecb8098eb11199587044bd435 hr-invisible  avia-builder-el-1  el_before_av_one_full  avia-builder-el-first  av-desktop-hide av-medium-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-b33yzr-4dba59433b345d0b31d54e284a80d71e sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b33yzr-4dba59433b345d0b31d54e284a80d71e\">\n.flex_column.av-b33yzr-4dba59433b345d0b31d54e284a80d71e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-b33yzr-4dba59433b345d0b31d54e284a80d71e av_one_full  avia-builder-el-2  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic top-to-bottom av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a\">\n#top .av-special-heading.av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a{\npadding-bottom:0;\nfont-size:35px;\n}\nbody .av-special-heading.av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a .av-special-heading-tag{\nfont-size:35px;\n}\n.av-special-heading.av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a .av-special-heading-tag{\nfont-size:32px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a .av-special-heading-tag{\nfont-size:28px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a .av-special-heading-tag{\nfont-size:25px;\n}\n.av-special-heading.av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a .av-subheading{\nfont-size:30px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-kuh9lun0-478a1a8bd0f7c808ae336e2234c79b9a av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-3  avia-builder-el-no-sibling  av-thin-font av-inherit-size av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><strong>Quel est le positionnement et la diff\u00e9renciation de votre cabinet ?<\/strong><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-8uhg93-5652a3329a894bdf41ffe57930691c55 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8uhg93-5652a3329a894bdf41ffe57930691c55\">\n.flex_column.av-8uhg93-5652a3329a894bdf41ffe57930691c55{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8uhg93-5652a3329a894bdf41ffe57930691c55 av_one_half  avia-builder-el-4  el_after_av_one_full  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kuhayu9o-f283a645de353a14c6e279f7a36f16ca\">\n.avia-image-container.av-kuhayu9o-f283a645de353a14c6e279f7a36f16ca img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kuhayu9o-f283a645de353a14c6e279f7a36f16ca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kuhayu9o-f283a645de353a14c6e279f7a36f16ca av-styling- avia-align-center  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-desktop-hide av-medium-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2104 avia-img-lazy-loading-not-2104 avia_image ' src=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat.jpg\" alt='' title='positionnement-avocat'  height=\"552\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat.jpg 800w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat-300x207.jpg 300w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat-768x530.jpg 768w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat-705x486.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kuh9o3li-052eb5c8ce9f315bb53fde0c38790d30\">\n#top .av_textblock_section.av-kuh9o3li-052eb5c8ce9f315bb53fde0c38790d30 .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-kuh9o3li-052eb5c8ce9f315bb53fde0c38790d30 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Comment votre prospect vous choisit-il ? Qu\u2019est-ce qui fait qu\u2019un futur client va vous choisir plut\u00f4t que votre concurrent ? Pourquoi viendrait il demander \u00e0 profiter de vos conseils plut\u00f4t que d\u2019aller les chercher ailleurs ? Si vous ne pouvez pas r\u00e9pondre ais\u00e9ment \u00e0 ces questions, alors ces quelques lignes peuvent vous int\u00e9resser. <\/strong><\/p>\n<p>Vous venez de vous lancer en solo ou vous avez au contraire structur\u00e9 votre activit\u00e9 depuis de longues ann\u00e9es dans un cabinet maintenant \u00e9tabli dans votre ville ? F\u00e9licitations ! Pourtant, vous \u00eates confront\u00e9 quel que soit votre ant\u00e9riorit\u00e9 au (presque) m\u00eame besoin que toute entreprise : \u00e0 savoir le fait d\u2019attirer l\u2019attention de toujours plus de clients. Sans client, il n\u2019y a pas d\u2019activit\u00e9 viable. Mais mettez-vous quelques secondes \u00e0 la place de ce dernier : la r\u00e9ciproque est-elle vraie ? Sans avocat, pas de service de conseil ? Vous le savez, l\u2019offre de conseils juridiques disponibles pour les clients est de plus en plus vari\u00e9e : experts comptables, banques, assurances, legaltechs&#8230; et demain probablement GAFA et autres champions de l\u2019exp\u00e9rience client. Sans parler de la concurrence externe \u00e0 la profession, il n\u2019existe de plus pas un barreau dans lequel les prospects ne se voient proposer plusieurs cabinets proposant la m\u00eame expertise. Comment choisir entre deux avocats ? Comment \u00eatre certain de ne pas se tromper ? Comment ne pas tout faire reposer sur le fameux bouche \u00e0 oreilles ?<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a9x13-e5883e16d7f85cdcabfa0d6facba6777\">\n.flex_column.av-7a9x13-e5883e16d7f85cdcabfa0d6facba6777{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7a9x13-e5883e16d7f85cdcabfa0d6facba6777 av_one_half  avia-builder-el-7  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom av-hide-on-mobile av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kuhaz07l-c6469775dd01fa68a557937fe396e1aa\">\n.avia-image-container.av-kuhaz07l-c6469775dd01fa68a557937fe396e1aa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kuhaz07l-c6469775dd01fa68a557937fe396e1aa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kuhaz07l-c6469775dd01fa68a557937fe396e1aa av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2104 avia-img-lazy-loading-not-2104 avia_image ' src=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat.jpg\" alt='' title='positionnement-avocat'  height=\"552\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat.jpg 800w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat-300x207.jpg 300w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat-768x530.jpg 768w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/positionnement-avocat-705x486.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-5y6qhz-27caaa69e9571b644d4374d02337938a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5y6qhz-27caaa69e9571b644d4374d02337938a\">\n.flex_column.av-5y6qhz-27caaa69e9571b644d4374d02337938a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5y6qhz-27caaa69e9571b644d4374d02337938a av_one_half  avia-builder-el-9  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic top-to-bottom av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kuhazrno-4e3d3687b931426aef61710b8b4006e6\">\n.avia-image-container.av-kuhazrno-4e3d3687b931426aef61710b8b4006e6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kuhazrno-4e3d3687b931426aef61710b8b4006e6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kuhazrno-4e3d3687b931426aef61710b8b4006e6 av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2105 avia-img-lazy-loading-not-2105 avia_image ' src=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/difference-avocat.jpg\" alt='' title='difference-avocat'  height=\"533\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/difference-avocat.jpg 800w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/difference-avocat-300x200.jpg 300w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/difference-avocat-768x512.jpg 768w, https:\/\/tech-my.biz\/robert-b\/wp-content\/uploads\/sites\/28\/2021\/10\/difference-avocat-705x470.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4if3g7-54271b7a0e08ecb0c54a54a071d389b3\">\n.flex_column.av-4if3g7-54271b7a0e08ecb0c54a54a071d389b3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4if3g7-54271b7a0e08ecb0c54a54a071d389b3 av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kuh9ojyy-174d4f9c67e486799b5378d7518448db\">\n#top .av_textblock_section.av-kuh9ojyy-174d4f9c67e486799b5378d7518448db .avia_textblock{\nfont-size:16px;\n}\n<\/style>\n<section  class='av_textblock_section av-kuh9ojyy-174d4f9c67e486799b5378d7518448db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: right\"><strong>Le positionnement\u00a0: la r\u00e9flexion strat\u00e9gique minimum de votre cabinet <\/strong><\/p>\n<p style=\"text-align: right\">Il est important de travailler \u00ab\u00a0son positionnement\u00a0\u00bb pour se d\u00e9marquer bien \u00e9videmment de la concurrence. Si vous avez du mal \u00e0 r\u00e9pondre \u00e0 la question simple \u00ab\u00a0qu\u2019est ce qui fait qu\u2019un client viendra chez vous plut\u00f4t que chez votre concurrent\u00a0\u00bb alors comment imaginer que cette question soit facile pour les personnes ext\u00e9rieures \u00e0 votre cabinet\u00a0? Travailler son positionnement permet de r\u00e9pondre \u00e0 cette question simple et d\u2019orienter ainsi les futurs prospects vers votre activit\u00e9<\/p>\n<p style=\"text-align: right\">Accessoirement \u2013 quoi qu\u2019il s\u2019agisse aussi d\u2019un questionnement fondamental \u2013 il n\u2019est pas inutile de travailler son positionnement au-del\u00e0 de la question de la concurrence. C\u2019est aussi pour r\u00e9pondre \u00e0 votre aspiration qu\u2019une telle r\u00e9flexion est pertinente.<\/p>\n<p style=\"text-align: right\"><strong>Vision, Mission, positionnement\u00a0: un travail minimum que tout cabinet devrait faire pour affiner son positionnement et sa diff\u00e9rence<\/strong><\/p>\n<p style=\"text-align: right\">Un travail minimum sur votre positionnement vous permettra de rendre visible votre diff\u00e9rence vis-\u00e0-vis de vos prospects. Mais aussi d\u2019aligner votre ambition, diff\u00e9rence avec vos ressources.<\/p>\n<p style=\"text-align: right\">L\u2019objectif est en r\u00e9alit\u00e9 de comprendre comment d\u00e9finir sa vision, sa mission et son positionnement pour donner du sens et valoriser son activit\u00e9 aupr\u00e8s de ses parties prenantes.<\/p>\n<p style=\"text-align: right\">Un bon positionnement repose sur 3 piliers :<\/p>\n<p style=\"text-align: right\">1. La vision de votre cabinet : c\u2019est la description d\u2019un futur souhaitable, ce \u00e0 quoi vous souhaitez arriver avec votre cabinet ; le challenge qui fait que vous allez cr\u00e9er une nouvelle dynamique \u00e0 votre activit\u00e9.<\/p>\n<p style=\"text-align: right\">2. La mission du cabinet : c\u2019est la raison d\u2019\u00eatre de de dernier, c\u2019est ce qu\u2019il faut pour que la vision devienne r\u00e9alit\u00e9, les moyens que vous allez mettre en \u0153uvre pour atteindre vos objectifs.<\/p>\n<p style=\"text-align: right\">3. Le positionnement du cabinet : c\u2019est l\u2019alignement de ces diff\u00e9rents \u00e9l\u00e9ments mat\u00e9rialis\u00e9 dans des \u00e9l\u00e9ments de communication internes et externes qui seront clairs et qui feront que les clients viendront chez vous plut\u00f4t que chez vos concurrents.<\/p>\n<p style=\"text-align: right\">Chez robert.b, nous accompagnons les avocats et faisons croitre leur activit\u00e9 depuis presque 10 ans. Avec des m\u00e9thodes simples et un coaching personnalis\u00e9, nous vous aidons \u00e0 \u00eatre autonome rapidement sur ces questions pour d\u00e9velopper votre activit\u00e9.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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Contactez-nous en cliquant ici !\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Vous souhaitez \u00eatre accompagn\u00e9 sur ces sujets ? 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